Everybody thinks there’s this magical point where your website is complete—it’s built, it works, it’s done.
It’s entirely wrong.…!
Your website is a living thing. And like all living things, it goes through a life cycle:
- Stage 1: Initial build-out
- Stage 2: Management/operations phase
- Stage 3: Death
Today, we’re going to focus on Stage 1 and Stage 2 because—let’s face it….
Stage 3 just is not much fun…!
Then what is the Bottom line?
Understanding the difference between Stage 1 and Stage 2 is the most important concept in the history of websites. This is what you need to know.
Hint: Marketers never talk about Stage 2, but most of your experience with your website happens in Stage 2. Maybe there’s something they don’t want you to know… 